Going outside the EU borders, is for many European companies, including SMEs, a challenge but also an exciting opportunity in terms of accessing markets, increasing business competitiveness, finding new business partnerships, boosting innovation and technological added value, creating new jobs. Moreover, the COVID-19 outbreak has profoundly impacted global value chains putting at test international trade. Would you like to learn how to go beyond the EU with your business? This episode will shed light specific instruments set up by the EU to help businesses use the opportunities offered by the Asian markets.
With:
Philippe de Taxis du Poët, Managing Director of the EU-Japan Centre for Industrial Cooperation
Marta Sanna, Administrator and Managing Director of Smartimport
Renzo Isler, Head of the EU SME Centre in Beijing
Nele Cornelis, Executive Director of EuroCham Singapore
Chris Humphrey, Executive Director EU-ASEAN Business Council
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